sitecore - How to view conversion data -

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i have inherited sitecore project. in project there goals setup. can see via marketing center > goals.

my questions is how view conversion data each of goals?

this tried: selected 'analyze tab', clicked 'reports button' on ribbon, under 'item reports' selected 'pages - goals , events'.

doing above generates report values 0, expecting show values.

sitecore , dms version: 6.5

perhaps might have found answer question, here goes answer.

few things make sure have engagement value points being specified in goals exists. example

  • newsletter registration - 25 engagement value points
  • online pricing quote - 50 engagement value points
  • request demo - 100 engagement value points

also relevance set. relevance = value/visits

refer sitecore executive dashboard cookbook 6.5 section 1.2

if above in place , works fine please check assoication of goal content item correct. refer sitecore marketing operations cookbook 6.5 section 3.1.3

let me know if above works or helps.


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